Smart introduced a first in the world mobile innovation last Friday which I am personally happy and excited about. I've been waiting for the launch of this product since last quarter because it will greatly benefit the Apple fan girl in me!
We launched the new and innovative Smart Pay-With-Mobile for the iTunes and App Store service at Makati Shangri-La last Friday, February 13. The event was attended by our partners and friends from the media and the blogging community.
Simply put - this new service will enable Smart Postpaid or Smart Prepaid subscribers to charge their purchases from the iTunes and App Store for apps, in-app purchase, movies, Newsstand magazines, MacBook apps, iCloud storage, or basically any content available from Apple in the Philippines. All you need is a sufficient credit limit for postpaid or enough load for prepaid in your Smart lines to be able to purchase anything from the vast content catalog and services of Apple.
Smart VP for Innovations & Product Development, Lloyd Manaloto, explaining to our guests what is
Pay With Mobile and how it supports Smart's Internet For All advocacy
FIRST In The World
Yes - this is a first in the world payment service for the iTunes and App Store! Smart was almost beaten by Malaysia to this but we fortunately launched first. No other country or telco company has any product like this one for Apple services. I read some posts that says that this has been in the market since last year. Well, NO...and let me explain why...
- No Wallet - The most unique feature of this product is you don't need an extra wallet in your mobile for purchase. "Mobile wallets"* are those extra features in your phones which you top-up or put money in to be able to pay for digital goods or other merchandise. You don't need to transfer any load or credits to any wallet for Smart's Pay-With-Mobile for iTunes and App Store. All purchases are directly deducted from your load or charged to your postpaid account no matter how much.
- No Forms - This service doesn't need any application forms or yearly fees. The only trigger for this service is a simple SMS registration. The service is also free of charge as long as you have an active Smart line.
This new Pay With Mobile service is exclusive to the iTunes and the App Store.
